Engineering Review, first published in October 1975, is Pakistan's foremost newspaper covering - through reports and articles - events and subjects that are of professional and commercial interest to engineers in government offices, consulting firms, contractors, industry and academia. Subjects of interest for architects and town planners too are covered.

Engineering Review has to its credit some reports which gave the leading national dailies much food to chew and do follow up reports. Headlines of some of the big reports are reproduced below/ on the side.

It enjoys the full confidence of its readers and those who place their advertisements. It is not for nothing that ER is amongst those publications of Pakistan which pull the most adverts - all from very satisfied customers, business houses and industry, because it serves their needs better than any competitor and invariably more cost effectively than any daily paper.

It has a print order of 5,000 copies every fortnight. Each issue is read by over three persons per copy generating a readership of over 15,000. Its high quality of reporting and editing makes the readers' task easy.

Engineering Review was founded by Najam ul Hasan. Previously he had worked for the daily Sun, Karachi, daily Jasarat, Karachi and fortnightly Medical News also of Karachi. Besides he had had a good deal of experience selling cars, trucks and tractors for Ali Autos, Karachi, agents of Ford in Pakistan. He had started his career selling calculating machines in early 1960s.

The founding editor was Raza Khatak, a professional journalist. He left in early 1977 and the job was taken up by Riaz ul Hasan, another professional journalist. However, his previous experience had also included several years of marketing and sales assignments with three of top names in their respective product lines. These were Wazir Ali Industries, Roti Corporation of Pakistan and Skimo Ice Cream Co.

The two Hasans are real brothers and enjoy good respect amongst their peers for professional integrity and doing things correctly.

Engineering Review has a Panel of Honorary Consulting Editors to help the Editorial Staff avoid errors on technical matters and details. The current panel includes:
The staff - editorial, marketing and administrative sections - comprises mostly of young men listed below:

ER has developed a very realistic advertisement tariff for the adverts carried by it. Clients are offered several discount packages for advertising regularly. These discounts are availed very well.

It carries pages after pages of semi-classified ad sections booked under yearly or half yearly packages. The various sections are named: Bijli Ghar, for advertisements of power related goods, equipment and sub-assemblies; Automation Park for controls and automation instruments; Plumbing Center for pipes and other items needed in plumbing assignments. More are being developed.

Engineering Bazar - the mother of all small but regularly placed advertisements - has been a trendsetter in a large segment of the newspaper industry. Not only other trade papers, even leading dailies now have similar sections for small ads.

Engineering Review also devotes a page to carrying names and addresses of consulting and contracting firms. All this information is placed in pages titled respectively Professionals' Club and Work Site respectively.

We are now launching a title Hunar Kadah or Skills Exchange . This will carry names and addresses of persons and companies/ workshops who care to register their names against various skills enabling would be customers to contact them for assignments whenever they are need of that particular skill. This service will be FREE and carry no charge at all.

Engineering Review has developed a knack of its own for producing large supplements. Some of these have been record breaking on an all Pakistan and industry wide basis.
Our biggest ever supplement was the one which marked WAPDA's Silver Jubilee . Produced in November 1984 it had 112 pages which was till then the second best in the country's newspaper history.

The supplement titled '50 Years of Engineering in Pakistan' was timed to coincide with Pakistan's Golden Jubilee in August 1997. Only Dawn, Karachi's Independence Day Number, beat us in terms of pages and number of adverts pulled.